How These 2 Attractions Succeed at Marketing

Catching the customers that slip through your digital marketing net.
And how to track ROI on print marketing. 
Discover how two UK attractions do this...

The world of marketing and the digital era moves on at a fast pace. New innovations and trends appear constantly. 
But one powerful marketing tool which has stood the test of time is the traditional leaflet.

This 'always on' media is as strong as ever and, when done in the right way (we can help, by the way, this is our specialist area!), can produce highly positive results.

Let's take a look at how two different attractions use print as part of their marketing mix.

Haynes Motor Museum
Steve Mytton, the Marketing and Communications Director for Haynes Motor Museum, a successful indoor visitor attraction in the South West, recognises the significant role print plays for the Museum in the market place.

"Printed leaflet distribution attracts visitors who may not have been served a digital advert"

"Whilst digital platforms play an ever important impact in marketing activities, we still value the role of printed leaflet distribution. It offers an alternative form of marketing that is not only a reminder of the Museum as a destination but attracts visitors who may not have been served a digital advert. They are designed with the family market in mind and designed to attract people staying in the area or looking for a stop off on their way past the area.

"We were delighted that a significant number were purchased through the offer on our leaflet"

"Last year we introduced a promotional code onto our leaflet in order to measure success. We were delighted that a significant number were purchased through the offer which demonstrates engagement with the leaflet and either was the main instigator to come to the Museum or a reminder and call to action to commit to coming."

"Glide are a well established distribution partner who are familiar with the region and able to tactically apply the needs of the Museum to the more appropriate locations. They are responsive to emails and their reporting is comprehensive and useable."

Mendip Activity Centre
Mendip Activity Centre, the South West's largest outdoor activity centre, use print to target a mix of families and the local communities, especially the younger generation, and run campaigns targeting Somerset and Bristol.

"We distribute leaflets as part of a large mix of marketing"

George Combe, Marketing Manager at the Centre said "We distribute leaflets as part of a large mix of marketing, aiming to get our adventure destination seen by as many prospective customers as possible. We've found Glide Media helpful from the start and value their in depth understanding of the visitor economy."

Achieve ROI On Your Print Marketing
It's clear that more and more attractions are looking at print as part of their marketing mix. Because it works! 

Over three million pieces of print were picked up by audiences from the Glide display points in 2024 alone.

Using our experience and targeted, trackable strategy of leveraging the power of leaflets eliminates the guesswork and stress from attracting more customers and making your marketing investment work for you.

Book a no-obligation, free strategy call with Dom today!
Book directly here or simply email or give us a call on dominic@glidemedia.co.uk / 01242 801344

[Feature image: Haynes Motor Museum]