Leaflet and Print Marketing Tips

Now might be a good time to review your printed marketing materials - like leaflets, for example. Not only does this give you the opportunity to update any changes to your offer, but this is an excellent occasion to improve on their performance.?

Here are 3 tips to help:

1. Know your audience

The more target-specific you are, the more you can tailor your message to your audience. And the more your audience will relate to your brand. Whether you're creating your materials in-house or outsourcing them, make sure that everything about your material appeals to your target audience, from your choice of images, and tone of voice to copy, fonts and paper quality.
Glide Tip: when it comes to finding the places where your target audience will see your carefully crafted message, we can advise the best spots to gain maximum impact. From one of our prominently positioned leaflet displays in targeted venues to an acorn profiled door-drop campaign. So your campaign achieves maximum results.?

2. Be clear - less is often more
Remember, most people are busy. When your leaflet is in their hand, don't give them extra work by having to figure out what you can help them with. Be really clear on your offering, why it's perfect for them and how they can take action. This is another great reason to know your audience. Then you can be crystal clear. While you need to cover all the important points, less text is definitely a plus - an image speaks a thousand words and is inspirational - make the person looking at the print 'want to be there'. 
Glide Tip: Use unique QR codes or URLs so you can track where your bookings have come from. Our reports will show you how many leaflets have been picked up and from which venues, but your unique tracking codes will prove how many lead to engagement and bookings.

3. Use Their Viewpoint 
Here's another great tip that some overlook: consider how your audience will physically see your material. If it will be positioned in a leaflet display, for example, there's a chance that only the top part of the leaflet might be seen. Make sure that what you put on that part of the leaflet hooks people in!
Glide Tip: Be bold with an offer in the top third - our data and feedback from clients proves this works. If you're not promoting an offer then make sure the destination or branding is in this top third so it is clear who you are.

If you would like to know more about the promotion campaigns we can help you create, please get in touch. Email Dom on dominic.tancock@glidemedia.co.uk or call him on 01242 801344.