Customer Success Spotlight: Rabbies Tours

"This solution has proven to be a game changer. We are already seeing a higher level of engagement, and the cost savings have been significant." This is what one of our clients said recently about working with Glide. Curious to see how we helped Rabbie's Tours achieve these results? Let's take a look.

The Challenge Rabbie's Tours were introduced to Glide's Business Development Director, Dominic Tancock, through the relationship both companies have with Visit West. We set up an online meeting to discuss what they were aiming to achieve with their current print brochure, a large A4 brochure.

"It became clear very early on that the exposure to the market place would be challenging with print in the current format, so we proposed an effective new way of promoting the tours through print media using Glide's QR codes", says Dom.

"From the beginning, Dominic impressed us with his strategic approach", says Giuseppe Andaloro at Rabbie's Tours. "We initially approached Glide with the idea of printing and distributing additional A4 brochures. However, the size and format of these brochures made them difficult to display in key locations, and the production costs were high. Dominic recognised this challenge immediately and worked with us to find a more efficient and innovative solution. He proposed switching to smaller, area-specific QR cards - a suggestion that not only streamlined the printing process but also linked the physical cards with our online resources.

The Results
This solution has proven to be a game changer. By integrating QR codes, we've been able to direct customers to tailored digital content specific to their location, ensuring a more personalised experience.

Moreover, the ability to track scans has provided us with invaluable data on customer engagement, allowing us to measure the success of the campaign in real-time. Thanks to Dominic's expertise and support, the transition was smooth, and early results indicate that the campaign is performing exceptionally well. We are already seeing a higher level of engagement, and the cost savings have been significant. Staying in regular contact with Dominic has also been a highlight, as he continues to update us on how our materials are performing and offers further recommendations for improvement."
Wide-Reaching Improvements

"Working with Dominic at Glide has been an absolute pleasure", continues Giuseppe. Not only have we found a reliable partner in England for distributing our leaflets, but we've also received invaluable advice and suggestions that have greatly enhanced our promotional efforts. His insights have inspired us to make improvements across all of our UK departure points, leading to better outreach and engagement with our customers.

Dominic's proactive approach and his dedication to understanding our needs have made this partnership not only productive but also highly enjoyable. We are confident that his guidance will continue to help us improve our marketing efforts, and we look forward to working with Glide on future projects."

Keen to see how you can also achieve great results with Glide? Get in touch with Dom today. Call 01242 801344 or email dominic.tancock@glidemedia.co.uk