Budgeting Tips for 2025

22 Oct 2024

Over twenty years of experience has given us some valuable insights into budget setting for promotion campaigns within the arts, culture, leisure, and tourism sectors.

Here are 3 tips to help you plan for success next year. 

Beware of Hidden Costs

Hidden costs are really annoying, increase your work load as they need further decision-making, and can dent your budget. So check that quotes you receive for your campaign do not involve any hidden costs.

Our leaflet campaigns are a great example of all inclusive pricing. If your printed materials fly off our display stands before your campaign comes to an end, we won't charge to re-stock them (using the print you supply). Some other companies do actually charge extra for this.

Maximise your Impact

Look at the value your service provider offers, not just the service. Do they take a professional and targeted approach to help you avoid costly unfocused campaigns?

Smart, data-led strategies to achieve goals like increasing bookings, brand awareness or audience engagement lie behind the campaigns we run for our customers. We then put it into action with print and digital promotions and/or door drop campaigns. 

Is your print marketing working as hard for you as you would like it to? If not, then you're welcome to book a complimentary consultation with us to discover how we can help maximise the impact of your campaign.

Click here to book a call 

Look at What's Bringing Results

Now is a good time to reflect on your activities this past year and see what has been working and what hasn't.

Good to know: some might think that it's hard to track results with physical marketing like leaflets and out-of-home digital posters. But the use of unique QR codes or discount codes can help show where your audience engagement has come from.

Here at Glide we reinforce every campaign with our bespoke reporting system. The data we provide is critical to our clients' success and gives them cutting edge data to understand how their print is performing. It also includes a map, which offers an instant visual of the campaign. Something our customers really appreciate.

Looking to plan for success next year? Get in touch today to see how we can help.

Call Dom on 01242 801344 or email dominic.tancock@glidemedia.co.uk or simply complete this contact form here.

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